SWR municipal utility Ratingen
Positioning, Claim, Brand Experience
Real. Good. Life.
Stadtwerke Ratingen is a modern full-service company in the energy sector. In addition to supplying Ratingen’s households and businesses with electricity, natural gas, drinking water and district heating, they are also a strong investor in and for the city.
Strategic positioning and development of a corporate claim. Concept, creation and name development for the new customer center as well as development of various elements in the area of brand experience such as the “SWR Wunderhaus”.
Take a stand! We want to express the added value of Stadtwerke Ratingen clearly and authoritatively. In doing so, the claim expresses a high degree of authenticity and commitment, while at the same time appealing to a very heterogeneous target group and offering high long-term capabilities.