NEW Lower Rhine Energy and Water
Brand Strategy, Brand and Corporate Design
We take care
Niederrhein Energie und Wasser GmbH, headquartered in Mönchengladbach, is a regional driver and innovator in the fields of energy, water, mobility, public transport and public baths. With a clear vision, the company has been developing toward the future for around ten years and is a highly committed and attractive employer that is serious about digitization.
Strategic positioning and development of the new brand design for the NEW corporate brand.
In the course of finalizing the brand design, CHIARI was also commissioned to develop the new corporate design for the regional energy group.
As a result of the merger of NVV (Niederrheinische Versorgung und Verkehr AG) with Niederrheinwerke Viersen, NEW is the largest basic supplier in the Lower Rhine region.
The differing color waves stand for the continuous flow of electricity, gas and water and, of course, the Lower Rhine itself – as the lifeline of the region. In addition, this is also a way of visually uniting two providers who will in future be uniting their services under one corporate umbrella.
The new logo communicates the core values of the new brand visually and in terms of content: regionality, innovative strength and partnership.
It is based on a word mark that characterizes a stable provider and ends with an apostrophe that sympathetically quotes the Lower Rhine dialect.
The color scheme developed for the word mark consists of active, emotional red tones and confident, dynamic blue tones.