Compleo Charging Solutions
Positioning, Brand & Corporate Design
The Power to move
Compleo is a technology company based out of Dortmund, Germany, which operates internationally and is a leader in the field of charging infrastructure hardware and software for electromobility. Compleo provides new impulses; the company researches and develops to push the boundaries of what is technically possible. At the end of 2021, we repositioned the brand according to BIOCODEC® and a hedonistic positioning was elaborated. On this basis, we relaunched the logo, developed the new liquid corporate design and designed and implemented the website. And all that with a bright smile in our faces . We simply let ourselves be carried away by the "Happy Sign", the smiling figurative mark.
In addition to the brand design, we developed an extensive liquid corporate design. The corporate design was conceived digitally first, which means that every design element, whether typography, color, or graphic element, was created for a web-optimized presentation and then tested for print suitability. Only when an element has passed in both application worlds, it was included in the corporate design.
The Compleo color scheme draws from nature’s color box, is natural, vibrant, unique and thereby underscores Compleo’s vision.