Point of Sale Communication
For big and small play kids
In order to make the smart products of Xiaomi Germany tangible at the POS, we designed and programmed the “Mi Bunny Race” together with our partner agency Initialwerk and integrated it into individually developed PoS furniture.
Touching, testing and experiencing Xiaomi smartphones, which acted as game controllers, aroused great interest and fun among customers in numerous selected mobile phone stores and made for a successful campaign.
Design: A question of character
The design of the game is based on the corporate design of Xiaomi. The individual game characters were developed in the look of the “Mi-Bunny” brand character. At the end of each game, each participant was pointed to current Xiaomi products.