Weerulin Group

Brand und Corporate Design, Website

Fire and steel

As a client of the first agency hour, we look after the WEERULIN group of companies in all areas of communication.

WEERULIN GmbH has been developing and producing shaped and unshaped refractory products for the steel industry since 1950. The product range includes refractory concepts from highly refractory monolithic raw material mixes to finished vacuum snorkels with integrated argon purging systems.

The corporate identity, which has remained unchanged for more than 40 years, was evolutionarily revised by us following a BIOCODEC® repositioning workshop and subsequent brand repositioning. In the same course, we also developed the brand design for WEEBOTEC, a company newly founded in 2021 and focused on the production of shifting sand.

Further national and international companies of the WEERULIN Group will be continuously transferred into the visualization concept of the new brand family.