Ruhr University Bochum
Claim launch campaign
For eternity - because nothing is as constant as change.
With the newly developed claim “Built to Change”, Ruhr-Universität Bochum (RUB for short) is continuing on its determined path towards brand development.
In the launch campaign we developed, we cast the newly developed attitude claim in concrete. The RUB’s mission statement thus follows its very own architectural DNA and complements the tangible space with tangible content. On the one hand, “Built to Change” describes the path traveled. But more than that, it outlines the path that lies ahead.
To cast something in concrete colloquially stands for something irrevocable and that is exactly what our attitude is. The material is highly flexible and malleable. Once the form has been decided, it outlasts every trend, every current. The form of the posture survives the weather, becomes part of the landscape and an anchor of university society. The attitude withstands the future by actively shaping it. As a landmark, it marks the RUB’s fields of activity and provides information about its origins, purpose and aspirations. “Built to Change” is not a fashionable phenomenon with an expiry date, but the focal point of all those who live change and are therefore fit for the present and future.
Concrete that moves
The introduction of the claim is accompanied by multimedia and thus finds its permanent place in university communication. The video material focuses on the five areas of expertise at Ruhr-Universität Bochum: internationalization, sustainability, digitalization, interdisciplinarity and talent development.
The Wandelversum of the RUB - the landing page.
The landing page built-to-change.de is the content revelation of the campaign as well as a portrait of the attitude. On the landing page, the claim is not only resolved, but above all filled with life. This is where we show stories of makers and things done, showcase CVs and become the hub for other digital assets used in social media platforms and overarching websites.
As colorful as life itself.
In a consolidated communication phase, the new Claim introduced campus-wide.
The image brochure
For the Ruhr University Bochum's image brochure, we translate the new slogan “BUILT TO CHANGE” into a compact, narrative medium: real people, powerful photography, and clear headlines highlight diversity, research, transfer, and entrepreneurship.
Figures, quotes, and flagship topics (including RESOLV, CASA, Worldfactory Start-up Center) profile RUB as a driver of change. Format: 210 × 210 mm, 48 pages – and the first medium to visibly demonstrate the new claim.
