Porcelain Manufactory Fürstenberg
Sales literature
Timeless elegance and quality
For the new, minimalist vase series LINDA We developed and implemented a concept for the photo shoot for the Fürstenberg porcelain manufactory.
The focus was on the outstanding aesthetics of the vases, which impress with their unusual but simple shape with gentle grooves and a glossy or satin surface.
These design elements create an exciting contrast between look and feel and invite individual interpretation.
The design of the vases plays with associations to classic paper lanterns or the meticulously tended gravel areas of a Zen garden, but remains clear and open to modern and personal staging.
The minimalist floristry, which was deliberately kept understated in the shoot, emphasizes the minimalist elegance of the vases and draws the eye to the subtleties of the design.
This deliberate restraint leaves room for individual presentation, whether in the living room, as a decorative individual piece or in combination with floral arrangements.
Theme brochure
Parallel to the photo shoot of the LINDAseries, a high-quality brochure was created as sales literature for the classic Fürstenberg vase range.
The brochure focuses on the timeless elegance and functionality of Fürstenberg vases, which are characterized by their clear design language and versatility.
This brochure is aimed at customers who value the highest porcelain quality and traditional craftsmanship, and shows how the vases can be used to advantage in both modern and classic interior design styles.
The content contained in the brochure is optimally prepared to present the range in a precise and aesthetically pleasing way.
Aesthetics meets efficiency
In addition to the visual and conceptual work, a new overall price list of 68 pages was developed for Porzellanmanufaktur Fürstenberg.
The focus here was on automating the process to enable faster and more efficient updating of the price content.
The price list was implemented as a hybrid solution: price and product information was automatically generated from a database, while specific adjustments and layout details were added manually.
This approach offers clear advantages:
Fast and uncomplicated updatingPrice changes or additions can be quickly incorporated into the price lists using the automated system without the need for a complete redesign.
Error reductionDirect transfer of data from the Excel spreadsheet minimizes potential sources of error that could arise from manual entries.
Uniform appearanceThe automated content follows a consistent layout, which not only enhances user-friendliness but also strengthens the corporate design of the manufactory.
