Porcelain Manufactory Fürstenberg
Product launch »DATUM«
Table culture becomes table architecture
The crowned blue “F” – the trademark of the Fürstenberg porcelain manufactory – stands internationally for sophisticated porcelain art made in Germany. It stands for porcelain that reflects the spirit of the times, the attitude to life and the aesthetics as well as the craftsmanship and technical possibilities of its time of origin. With DATUM, Porzellan Fürstenberg, in collaboration with the world-renowned designers of Foster + Partners, creates a step into the present, in order to set out from here into the future.
Conception and creation of all communication measures for the product launch of the new tableware series DATUM, a design by Foster + Partners, London.
The DNA of DATUM contains many features from architecture: mathematical logic, clarity, stability, functionality and flexibility. We set the scene for the individual pieces of tableware in the same way as the building structure and turn table culture into table architecture.
We tell the story of DATUM’s design and manufacturing process with a scrollytelling website. Here, the website also serves as a content hub. Based on the developed elements such as images, illustrations, animations, texts and videos, all media can be used. This results in digital brochures, newsletters, trade fair communication and ad formats for print and social media.