Valuniq AG
Positioning, brand and corporate design
Wealth accumulation for private individuals. Growth and liquidity optimization for companies.
With the brand relaunch for the Bavarian financial services provider Valuniq we realized an idea that hits the mark without any rough edges.
Task
In the context of the repositioning of the formerly “Innovative Finanzberatung 2005 AG Development of a Fire and corporate designs for the Valuniq AGone of Germany’s largest and most independentn Anbiethe of wholeheartedtsustainabletigen und individualuell adaptedten financial servicestleistungen.
Idea
Life ist a dynamic up and As of. Auch of the financial markett ist in sts t changeable movementung. His heartbeat treibt which are covered by chapital coinedte Welt on, money und Informationsstcurrents bestimmen thereby un our lives. Assets changet from physical gesturestalt zu digital presence. It is precisely this dynamic and interactionin the figurative mark we have developed – the “Financial Cloud”.
Solution
With the limbic positioning as a performer brand, certain parameters from neurodesign aspects were clearly set from the beginning. This left enough room to convince the board of a bold idea. Starting from the extraordinary brand color Violet to a dynamic, aerosol figurative mark is found in the brand design of Valuniq all this takes place, what makes a brand image eye-catching and long-lasting. The company’ss claim to have a complete overview of markets, offers and solutions is represented by the the figurative mark and the brand symbol, the Financial Cloud, in an outstanding manner.
Claim
Life is an enterprise and entrepreneurs fill their vocation with life. All are interrelated and profile-rich – for private customers this means: a family is a company, I as an individual am a company. Translated for entrepreneurs: You enrich your life with your entrepreneurship and dedicate your life to your business. Valuniq looks at this very big picture and sums it up and puts it in a nutshell in its claim “Company Life”.
Company Life
Website
The corporate design was developed online first and realized for the first time with the group's website. The site supports Valuniq's brand message with a strong visual concept and transfers the Financial Cloud brand symbol to the visual language. Seeing the big picture and getting an overview is best done from a bird's eye view. The view through the cloud fields also illustrates the viewing height.
