With its new lookbook, Porzellanmanufaktur Fürstenberg not only showcases its top porcelain series, but also provides fascinating insights into the artistic and artisanal creation process of its outstanding products. The lookbook shows the viewer that Fürstenberg products are not meant for the showcase, but for everyday life, for a good meal with friends, for family dinners on special days, and even for enjoying coffee at the beginning of each day.
Our task ranged from the development of the main idea to the design concept and the final realization including post-production, color and print management.
Idea
Under the title “White Gold Every Day”, the reader is introduced to the porcelain series and their highly elaborate creation process. At the same time, we give porcelain, the white gold of table culture, something close and useful.
Solution
The title “White Gold” is highlighted in the design of the cover, which is kept completely in bright white and all elements are only brought to light by finishing with UV spot varnish.