innogy eMobility Solutions
Product launch »The new eBox generation«
The innogy eMobility product launch
Innogy eMobility Solutions launches the third product generation of the eBox charging station. We are part of it and are happy about the now eighth year of cooperation.
Task
Development of an overarching communications concept for the market launch of the new eBox generation of eMobility Solutions (formerly innogy, previously RWE Effizienz).
Idea
For the product launch, the new product generation was presented for the first time at the leading trade fair E-World in Essen. In this context, we developed the trade fair concept as well as the routing and product communication.
Solution
With the effect of optical illusion, we set the scene for the uniqueness of the new product design and offer the new eBox a very special stage at the product launch. In a museum-like staging, the eBox seems to glow endlessly and can thus make a really good first impression with great radiance.
Print communication
The product launch has been topped off with the new brochure concept. One with LED, of course. We rethought the previous print communication from the ground up and, together with the innogy eMobility Solutions team, developed a highly flexible brochure concept with an affinity to the target group that always has the right information ready for everyone. The first publications have already been published for the trade fair and are now being expanded to include further publications.