Bergische Energie- und Wasser-GmbH
Image and sales campaign
Full of energy for a region in transition
How can closeness be created when many are only looking for reach? How can trust be built when communication often remains mere information? With its ‘VOLL’ campaign, Bergische Energie und Wasser GmbH is positioning itself as a modern force in the Bergisches Land region – approachable, sustainable and clear. The campaign platform brings together all strategic and communication measures for the coming years under a flexible, modular umbrella. ‘VOLL’ is not just a campaign slogan – it is an attitude: fully committed to people, fully committed to the issue, fully committed to the future of energy, regional quality of life and future generations. The campaign is launching in a visible and accessible way – online, on posters, in the cityscape and in social media communications. With real stories, authenticity and a message that connects.
campaign mechanics
One word, many ways Whether ‘VOLL HEIMAT’ (full of home), ‘VOLL SPANNEND’ (full of excitement) or ‘VOLL NATÜRLICH’ (full of nature) – the modular structure of the campaign allows for maximum thematic flexibility. Depending on the occasion, channel and target group, the headlines are used in different tones and colours.
The headline is displayed in blue when general topics
are communicated.
The headline is displayed in orange for all topics in the area of employer branding and personnel marketing.
Sustainable product topics such as electromobility are highlighted with a green headline.
The campaign as a digital home
The campaign is not a single element, but shapes the entire website. Images, language and content intertwine across all pages, creating a consistent digital appearance. The structure is clear and the navigation deliberately simple. Content is presented in an accessible manner and formulated in understandable, accessible language – with the aim of providing guidance and reaching as many people as possible. This makes the website the central vehicle for the campaign: informative, approachable and adaptable to a wide variety of topics and target groups.
The external effect
The ‘VOLL’ campaign marks the beginning of a new phase in BEW’s corporate communications. It creates a clear strategic foundation while deliberately remaining open to different content and topics – and connects emotionally where communication has the greatest impact.
Attitude becomes visible. Proximity is created. And energy is consistently directed towards the future.
An image of closeness
Genuine, emotional, close up. The image concept shows the region as it is: people in their everyday lives, at home. Not staged, but taken from real life – captured at just the right moment. Between summer lakes, city strolls and solar panels. The result is a world of photography that gives the BEW brand a face and leaves room for many different stories.
