Positioning, Corporate Design and Communication

Allego is a company founded in 2013 in the Netherlands that is one of the leading infrastructure providers for electromobility. With currently 28,000 charging points, Allego operates a Europe-wide charging network for electric cars.

For Allego, we developed the positioning in close cooperation with the marketing team, on the basis of which the relaunch of the brand and corporate design was conceived and realized. With a comprehensive set-up of design principles, we developed measures for corporate as well as sales communication.