H2 Amortisationskonto GmbH
Brand & Corporate Design
Financial stability for the hydrogen infrastructure
H2 Amortisationskonto GmbH (AMKG) plays a central role in the development of the hydrogen infrastructure in Germany. As a central body, it manages the amortisation account, which bridges the financial challenges in the ramp-up phase of the hydrogen core network. The aim is to create a sustainable and economical infrastructure that ensures the long-term expansion and operation of the network.
A corporate design with a clear message
For H2 Amortisationskonto GmbH, we developed a concise and professional brand and corporate design that communicates the unique role and expertise of AMKG in a clear and visually appealing way. The design solution included:
- Logo development that emphasises the combination of innovation and reliability.
- Definition of corporate typeface and corporate colours that underline the seriousness and future orientation of the company.
- Design templates for documents and presentations to ensure standardised corporate communication.
Making the invisible visible
The logo visualises the invisible nature and central importance of hydrogen as an energy carrier. Just as hydrogen is invisible, the logo – and the work of AMKG – makes its impact and success in the energy transition visible. The targeted use of a graphic translation of drop shadows gives the logo stability and trustworthiness, emphasising the reliability of AMKG.
Stability meets innovation
At the same time, the logo quotes the aesthetics of large banks to convey the security and financial backing that AMKG offers through the amortisation account. This combination of technical innovation and financial stability is reflected in the design and emphasises AMKG’s contribution to promoting a sustainable hydrogen infrastructure.
A strong identity for a sustainable future
The developed corporate design creates a strong visual identity that clearly conveys the role of H2 Amortisationskonto GmbH as a trustworthy player and financial backbone of the hydrogen economy. The design combines future-orientated energy innovations with the reliability and stability of an established financial system – a successful balancing act between the invisible and the tangible.
