{"id":9257,"date":"2023-01-24T22:44:46","date_gmt":"2023-01-24T22:44:46","guid":{"rendered":"https:\/\/www.chiari.de\/new-lower-rhine-energy-and-waterbrand-strategy-brand-and-corporate-design\/"},"modified":"2023-02-21T12:09:49","modified_gmt":"2023-02-21T12:09:49","slug":"new-lower-rhine-energy-and-waterbrand-strategy-brand-and-corporate-design","status":"publish","type":"post","link":"https:\/\/www.chiari.de\/en\/new-lower-rhine-energy-and-waterbrand-strategy-brand-and-corporate-design\/","title":{"rendered":"NEW Lower Rhine Energy and Water<br>Brand strategy, brand and corporate design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9257\" class=\"elementor elementor-9257 elementor-4204\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32348ed8 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch 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elementor-widget elementor-widget-image\" data-id=\"141da528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.chiari.de\/en\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2021\/06\/cropped-CHIARI_Logo_Marke-01.jpg\" title=\"cropped-CHIARI_Logo_Marke-01.jpg\" alt=\"cropped-CHIARI_Logo_Marke-01.jpg\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4126131f\" data-id=\"4126131f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44aaa9cd elementor-nav-menu__align-end elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-mobile elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"44aaa9cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-44aaa9cd\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-13860\"><a href=\"https:\/\/www.chiari.de\/en\/projects\/\" class=\"elementor-item\">Projects<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-13861\"><a href=\"https:\/\/www.chiari.de\/en\/about-us\/\" class=\"elementor-item\">About us<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-13862\"><a href=\"https:\/\/www.chiari.de\/en\/career\/\" class=\"elementor-item\">Career<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-13863\"><a href=\"https:\/\/www.chiari.de\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-2-en\"><a href=\"https:\/\/www.chiari.de\/en\/\" aria-current=\"page\" aria-expanded=\"false\" aria-controls=\"wpml-ls-submenu-wpml-ls-2-en\" class=\"elementor-item\"><span class=\"wpml-ls-native\" lang=\"en\">EN<\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-de wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-de\"><a href=\"https:\/\/www.chiari.de\/\" title=\"Switch to DE (DE)\" aria-label=\"Switch to DE (DE)\" class=\"elementor-sub-item\"><span class=\"wpml-ls-native\" lang=\"de\">DE<\/span><\/a><\/li>\n\t<li class=\"menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-no wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-no\"><a href=\"https:\/\/www.chiari.de\/no\/\" title=\"Switch to NO (NO)\" aria-label=\"Switch to NO (NO)\" class=\"elementor-sub-item\"><span class=\"wpml-ls-native\" lang=\"no\">NO<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-44aaa9cd\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-13860\"><a href=\"https:\/\/www.chiari.de\/en\/projects\/\" class=\"elementor-item\" tabindex=\"-1\">Projects<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-13861\"><a href=\"https:\/\/www.chiari.de\/en\/about-us\/\" class=\"elementor-item\" tabindex=\"-1\">About us<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-13862\"><a href=\"https:\/\/www.chiari.de\/en\/career\/\" class=\"elementor-item\" tabindex=\"-1\">Career<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-13863\"><a href=\"https:\/\/www.chiari.de\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<li class=\"menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-2-en\"><a href=\"https:\/\/www.chiari.de\/en\/\" aria-current=\"page\" aria-expanded=\"false\" aria-controls=\"wpml-ls-submenu-wpml-ls-2-en\" class=\"elementor-item\" tabindex=\"-1\"><span class=\"wpml-ls-native\" lang=\"en\">EN<\/span><\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-de wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-de\"><a href=\"https:\/\/www.chiari.de\/\" title=\"Switch to DE (DE)\" aria-label=\"Switch to DE (DE)\" class=\"elementor-sub-item\" tabindex=\"-1\"><span class=\"wpml-ls-native\" lang=\"de\">DE<\/span><\/a><\/li>\n\t<li class=\"menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-no wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-no\"><a href=\"https:\/\/www.chiari.de\/no\/\" title=\"Switch to NO (NO)\" aria-label=\"Switch to NO (NO)\" class=\"elementor-sub-item\" tabindex=\"-1\"><span class=\"wpml-ls-native\" lang=\"no\">NO<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-133d35c8 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"133d35c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2793b9ff\" data-id=\"2793b9ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16e791f3 elementor-widget elementor-widget-spacer\" data-id=\"16e791f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a168619 elementor-widget elementor-widget-heading\" data-id=\"1a168619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NEW Lower Rhine Energy and Water<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d25b8e elementor-widget elementor-widget-heading\" data-id=\"23d25b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand Strategy, Brand and Corporate Design<br><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a60861f elementor-widget elementor-widget-spacer\" data-id=\"7a60861f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73199097 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"73199097\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b0caf58\" data-id=\"4b0caf58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-314c3de8 elementor-widget elementor-widget-image\" data-id=\"314c3de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1984\" height=\"850\" src=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_header.jpg\" class=\"attachment-full size-full wp-image-8548\" alt=\"\" srcset=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_header.jpg 1984w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_header-300x129.jpg 300w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_header-1024x439.jpg 1024w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_header-768x329.jpg 768w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_header-1536x658.jpg 1536w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_header-18x8.jpg 18w\" sizes=\"(max-width: 1984px) 100vw, 1984px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63cceca3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63cceca3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3b53ab34\" data-id=\"3b53ab34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77cd4480 elementor-widget elementor-widget-heading\" data-id=\"77cd4480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We take care<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4e2e15 elementor-widget elementor-widget-text-editor\" data-id=\"7f4e2e15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Niederrhein Energie und Wasser GmbH, headquartered in M\u00f6nchengladbach, is a regional driver and innovator in the fields of energy, water, mobility, public transport and public baths. With a clear vision, the company has been developing toward the future for around ten years and is a highly committed and attractive employer that is serious about digitization.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52410bd0 elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"52410bd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.new.de\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">To the website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c1989b6 elementor-widget elementor-widget-spacer\" data-id=\"7c1989b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-59f63348\" data-id=\"59f63348\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d4a5ce7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d4a5ce7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-377626a7\" data-id=\"377626a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5063831a elementor-widget elementor-widget-heading\" data-id=\"5063831a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Task<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d9c401 elementor-widget elementor-widget-text-editor\" data-id=\"49d9c401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Strategic positioning and development of the new brand design for the NEW corporate brand.  <\/p>\n<p><span style=\"font-family: Georgia, sans-serif; font-size: 22px; font-style: normal; font-variant-caps: normal;\">In the course of finalizing the brand design, CHIARI was also commissioned to develop the new corporate design for the regional energy group.  <\/span><\/p>\n<div><span style=\"font-family: Georgia, sans-serif; font-size: 22px; font-style: normal; font-variant-caps: normal;\">While working on the corporate design, CHIARI continued to be commissioned by NEW to develop and implement the brand launch campaign.<\/span><span style=\"font-family: Georgia, sans-serif; font-size: 22px; font-style: normal; font-variant-caps: normal;\"><br \/><\/span><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2c7540d9\" data-id=\"2c7540d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55a95f6f elementor-widget elementor-widget-heading\" data-id=\"55a95f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Idea<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f24362e elementor-widget elementor-widget-text-editor\" data-id=\"f24362e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">As a result of the merger of NVV (Niederrheinische Versorgung und Verkehr AG) with Niederrheinwerke Viersen, NEW is the largest basic supplier in the Lower Rhine region.<\/p><p style=\"font-weight: 400;\">The differing color waves stand for the continuous flow of electricity, gas and water and, of course, the Lower Rhine itself &#8211; as the lifeline of the region. In addition, this is also a way of visually uniting two providers who will in future be uniting their services under one corporate umbrella.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3d9b1468\" data-id=\"3d9b1468\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78645c42 elementor-widget elementor-widget-heading\" data-id=\"78645c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1a835a elementor-widget elementor-widget-text-editor\" data-id=\"2d1a835a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">The new logo communicates the core values of the new brand visually and in terms of content: regionality, innovative strength and partnership.<\/p><p style=\"font-weight: 400;\">It is based on a word mark that characterizes a stable provider and ends with an apostrophe that sympathetically quotes the Lower Rhine dialect.<\/p><p style=\"font-weight: 400;\">The color scheme developed for the word mark consists of active, emotional red tones and confident, dynamic blue tones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ceaabf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ceaabf6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc79a48\" data-id=\"bc79a48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-750b796 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"750b796\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"190\" src=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/07\/new_logo-768x190.png\" class=\"attachment-medium_large size-medium_large wp-image-8804\" alt=\"\" srcset=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/07\/new_logo-768x190.png 768w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/07\/new_logo-300x74.png 300w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/07\/new_logo-1024x253.png 1024w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/07\/new_logo-1536x380.png 1536w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/07\/new_logo-18x4.png 18w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/07\/new_logo.png 1592w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01f4748 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01f4748\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cc83da6\" data-id=\"cc83da6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f84a852\" data-id=\"f84a852\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-989a5b6 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"989a5b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"465\" src=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/07\/new_typo-1.gif\" class=\"attachment-large size-large wp-image-8810\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a6ed79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a6ed79\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1202f1a\" data-id=\"1202f1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4cf9f73\" data-id=\"4cf9f73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8829a7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8829a7f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3e48775\" data-id=\"3e48775\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a33852c elementor-widget elementor-widget-heading\" data-id=\"a33852c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Colors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f34fa elementor-widget elementor-widget-heading\" data-id=\"e6f34fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NEW has a concise and balanced color spectrum that is used consistently in all media.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-815dc1c\" data-id=\"815dc1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-595268d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"595268d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d52d950\" data-id=\"d52d950\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4544e1 elementor-widget elementor-widget-image\" data-id=\"c4544e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"667\" src=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/07\/new_colors.gif\" class=\"attachment-large size-large wp-image-8806\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5a2e351\" data-id=\"5a2e351\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13f478e elementor-widget elementor-widget-image\" data-id=\"13f478e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"667\" src=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/07\/new_colors_02.gif\" class=\"attachment-large size-large wp-image-8808\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-567e6de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"567e6de\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-320ff81\" data-id=\"320ff81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4af9aeb elementor-widget elementor-widget-video\" data-id=\"4af9aeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW-Farbverlauf_web.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ffe38d elementor-widget elementor-widget-heading\" data-id=\"6ffe38d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand energy in color and shape<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-450cce1 elementor-widget elementor-widget-heading\" data-id=\"450cce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The color scheme reflects the liveliness and innovative power of the NEW brand. It allows a high variability in the application and can be used with different weights. <\/br><\/br>\n\nThe design grid is highly adaptive and enables consistent design work across all formats and channels. The mix of systematic structure and liquid usability serves for all application types  as a design code.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb05637 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb05637\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7f5a2ee\" data-id=\"7f5a2ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bff68d elementor-invisible elementor-widget elementor-widget-video\" data-id=\"5bff68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;start&quot;:2}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_grid.mov#t=2\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b175040\" data-id=\"b175040\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18f324fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18f324fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-27a58fea\" data-id=\"27a58fea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-647f3a2c\" data-id=\"647f3a2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fd661ba elementor-widget elementor-widget-spacer\" data-id=\"5fd661ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e966d1c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5e966d1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_cd-manual-07.jpg\" class=\"attachment-large size-large wp-image-8560\" alt=\"\" srcset=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_cd-manual-07.jpg 800w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_cd-manual-07-300x200.jpg 300w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_cd-manual-07-768x512.jpg 768w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_cd-manual-07-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1298ab6 elementor-widget elementor-widget-spacer\" data-id=\"1298ab6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-521755fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"521755fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a934fce\" data-id=\"a934fce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30b34104 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"30b34104\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_cd-manual-02.jpg\" class=\"attachment-large size-large wp-image-8552\" alt=\"\" srcset=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_cd-manual-02.jpg 1000w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_cd-manual-02-300x200.jpg 300w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_cd-manual-02-768x512.jpg 768w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_cd-manual-02-18x12.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-269a84eb\" data-id=\"269a84eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a838c74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a838c74\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-372f845\" data-id=\"372f845\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-e77cbfc\" data-id=\"e77cbfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7993675 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7993675\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_cd-manual-05.jpg\" class=\"attachment-large size-large wp-image-8558\" alt=\"\" srcset=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_cd-manual-05.jpg 800w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_cd-manual-05-300x200.jpg 300w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_cd-manual-05-768x512.jpg 768w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/new_cd-manual-05-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89693ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89693ec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-58cc5cc\" data-id=\"58cc5cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-69c8896\" data-id=\"69c8896\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2e47c2 elementor-widget elementor-widget-heading\" data-id=\"d2e47c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A region sees (berry) red<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9da5d96 elementor-widget elementor-widget-heading\" data-id=\"9da5d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A hug is an expression of care, of responsibility as well as of familiarity and is a sign that something is especially close to your heart and that you care.  <\/br>\nWith this strong image, the brand launch took place throughout the supply area as part of the launch campaign. The figurative metaphor was used to launch the new brand claim \"We care\" and bring the new brand image to life. <br>\nAt the peak of the campaign, the region literally saw (berry) red, as the immense presence of NEW buses and OOH activities meant that the brand color berry red visually dominated the cityscape with a high degree of penetrance.<br><br>\n\nAfter the very successful brand launch of NEW, we also developed the employer brand campaign \"New Perspectives\", which was advertised with a catchy headline concept for NEW as a strong employer in the region.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7a253f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7a253f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b5e2cd6\" data-id=\"b5e2cd6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f2e5af elementor-widget elementor-widget-image\" data-id=\"3f2e5af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"1000\" src=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_05.jpg\" class=\"attachment-large size-large wp-image-8620\" alt=\"\" srcset=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_05.jpg 720w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_05-216x300.jpg 216w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_05-9x12.jpg 9w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-09e3182\" data-id=\"09e3182\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7f9f6f elementor-widget elementor-widget-image\" data-id=\"d7f9f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"1000\" src=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_02.jpg\" class=\"attachment-large size-large wp-image-8616\" alt=\"\" srcset=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_02.jpg 720w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_02-216x300.jpg 216w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_02-9x12.jpg 9w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8f3566c\" data-id=\"8f3566c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37d10b9 elementor-widget elementor-widget-image\" data-id=\"37d10b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"800\" src=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat.jpg\" class=\"attachment-large size-large wp-image-8614\" alt=\"\" srcset=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat.jpg 576w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat-216x300.jpg 216w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat-9x12.jpg 9w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd454ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd454ed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a499795\" data-id=\"a499795\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69c7e0b elementor-widget elementor-widget-image\" data-id=\"69c7e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_mockup-1024x576.jpg\" class=\"attachment-large size-large wp-image-8638\" alt=\"\" srcset=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_mockup-1024x576.jpg 1024w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_mockup-300x169.jpg 300w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_mockup-768x432.jpg 768w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_mockup-18x10.jpg 18w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_mockup-800x450.jpg 800w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_mockup.jpg 1042w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a74c1db elementor-widget elementor-widget-image\" data-id=\"a74c1db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"688\" src=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_mockup_L02-1024x688.jpg\" class=\"attachment-large size-large wp-image-8640\" alt=\"\" srcset=\"https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_mockup_L02-1024x688.jpg 1024w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_mockup_L02-300x202.jpg 300w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_mockup_L02-768x516.jpg 768w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_mockup_L02-18x12.jpg 18w, https:\/\/www.chiari.de\/wp-content\/uploads\/2022\/10\/NEW_Plakat_mockup_L02.jpg 1042w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8e38dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8e38dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fefe491\" data-id=\"fefe491\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ece78e3 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"ece78e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.chiari.de\/en\/?page_id=9122\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NEW Lower Rhine Energy and Water Brand Strategy, Brand and Corporate Design We take care Niederrhein Energie und Wasser GmbH, headquartered in M\u00f6nchengladbach, is a regional driver and innovator in the fields of energy, water, mobility, public transport and public baths. 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